How I’d Approach Growth at Legl

Growth doesn’t usually break at acquisition. It breaks when users don’t understand what to do next.Legl isn’t just a legal tech platform. It’s a system designed to simplify some of the most complex, regulated workflows in professional services, from onboarding and compliance to payments and lifecycle management.The Core ChallengeLegal software doesn’t fail because of lack of features.It fails because:• users don’t fully understand what the system is doing
• onboarding feels procedural rather than guided
• value isn’t clear early enough in the journeyIn a product like Legl, that has a direct impact on:• adoption
• activation
• long-term usageWhere Growth BreaksFrom a growth and product perspective, there are predictable friction points:1. Value Is Too Abstract at First TouchConcepts like:• KYC / AML
• risk assessment
• compliance workflowsare understood differently by different stakeholders.👉 Without clarity, users delay action.2. Onboarding Is Functional, Not DirectionalEven when workflows are digitised:• users are completing steps
• but not understanding why they matter👉 This reduces engagement and perceived value.3. Messaging Is Not Role-Specific EnoughA compliance officer, partner, and operations lead:• all use the same system
• but think about it differently👉 Generic messaging weakens adoption.What I’d Focus On1. Clarifying Value Earlier in the JourneyEnsure users quickly understand:• what the system is doing
• why it matters
• what outcome it leads to2. Structuring Onboarding Around UnderstandingMove from:❌ “complete this workflow”to:✅ “here’s what this step achieves and why it matters”3. Aligning Messaging With User RolesDevelop messaging based on:• role (partner / compliance / ops)
• intent (risk reduction vs efficiency vs revenue)4. Building a Structured Growth Loop• identify drop-off points
• test messaging + flow changes
• measure activation + engagement
• iterate quicklyCore PrincipleClarity → Confidence → Adoption → Expansion• clarity improves understanding
• confidence reduces hesitation
• adoption increases usage
• expansion drives growthClosingGrowth in complex B2B products doesn’t come from more channels.It comes from improving how quickly users understand value and move through the product with confidence.That’s the layer I focus on.👉 [email protected]
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